Video is now the fastest-growing advertising medium, particularly online, and it is no longer the sole domain of Fortune 500 companies. Companies of all sizes increasingly realize that, when done correctly, video can be a highly effective marketing tool, and they are looking for ways to capitalize on this trend. Many companies are afraid of spending their marketing budget on hiring a video production company and not getting the expected creative results and ROI.
Why is this so frequently the case? One of the reasons for this is that many companies follow the same procedure when hiring a creative company when purchasing a tangible product. They obtain three different quotes from local video production companies and select the most appealing offer, usually the cheapest. The problem with this approach is that it is frequently challenging to compare apples to apples in the creative services industry.
Here are five tips to help you decide when hiring a video production company.
Do they have specific experience in the type of video (corporate video, a sales video, training video, etc.) you want them to produce in their portfolio? While this may seem obvious, it is easy to get caught up in a demo reel full of special effects and lose sight that your video must accomplish its intended purpose.
Before discussing the specifics of your project, did they ask you questions about your target audience and business goals? You want to work with a video production company that understands marketing and how to sell your product or communicate your message.
Do they care about your project's success? Look for a production company with integrity that develops long-term relationships with their clients. These companies value long-term relationships with their customers. Request references and follow up with them.
Did they provide a professional proposal that explains what you're paying for in sufficient detail? Is it being shot in HD or SD? Is it a two-camera or three-camera shoot? How many days of filming are there? Are they including a full buyout for all actors and voiceover talent involved to avoid future costs? All of these questions should be asked to understand how each company arrived at the quoted price. This ensures that the video production company is not cutting corners to offer the lowest price when it is not in your best interest.
Did you receive prompt and courteous customer service? What were your first impressions when you called the video production company? Did they pay attention to your needs and make helpful suggestions? If they are challenging to communicate with initially, imagine how difficult it will be to communicate with them when you are under pressure to meet a deadline.
Following these guidelines when evaluating video production Austin will increase your chances of success and allow you to find the company that is best suited to your needs.